It has become a trend for companies to set programs to sell online raffle tickets for as low as $5 to $17.A company like Your Jet Life is selling over 500,000 tickets to internet users. The winner of this raffle program will win a luxurious private jet valued at approximately $3 million.
Why Do Popular International Companies Sell Online Raffle Tickets Periodically?
1. To boost sales
All companies have clear sales and financial goals that they must meet. Therefore, they may set up such programs to draw the attention of potential clients.
2. To popularize their products
Organizations may conduct these programs to market a new product. For instance, car manufacturers may set a new car model as the prize to anybody that wins the draw.
3. To win over new customers
Companies that engage in charity work win over millions of potential customers. Therefore, many organizations conduct raffle programs bi-annually to persuade potential customers to consider their products.
4. To overcome business competition
All companies that deal with similar products or services encounter stiff competition. Therefore, ambitious entrepreneurs conduct business raffle programs to outperform their competitors.
5. For charity work
Occasionally, the companies may sell charity raffle tickets online to support a specific course. For example, they may direct the raised funds to water projects, construct houses for dejected people, or supply foodstuffs to hungry people.
6. To maintain customers
Businesses conduct different programs that target existing and new customers. For instance, a business raffle program helps a business persuade clients to remain loyal to them. As a result, it helps to ensure the company’s sales remain stable all year round.
How to Ensure a Business Raffle is Fair for All?
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Set a standard ticket price.
One must set a fixed price for all the raffle tickets to ensure everyone competes on fairgrounds.
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Set fair winning criteria.
Secondly, one should adopt the fairest way to pick a giveaway winner. For example, you can use an online winner generator or set tough questions.
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Announce the winner
The third tip is to let all participants know the raffle winner, including their details. A formal announcement will make your next raffle program more credible.
Last Thoughts
Companies can only sell all online raffle tickets if they popularize these programs through paid influencers or social media pages. Entrepreneurs must know that the programs are expensive and thus they can’t afford to run the programs too frequently.